Mary Jane Mobile Bakery

Our Senior Capstone project was centered around the word “creature”, and my idea was insWe were challenged to create a brand identity for a food truck that revolved around a singular concept. I challenged myself to think out of the box as I had just returned from a trip to California, and was intrigued by the cannabis culture present in the West. My design centers around a mobile edibles bakery. Every snack created by the bakery contains a regulated dose of THC as specified on the menu. Daily updates would be posted to social media accounts for our followers as to the location of the truck. Mary Jane’s variety of edibles, allow the consumer to experience “cannabliss”.